I remember asking my class fellow about an algorithm, that where he found it, he said “Google”. I was like “What?”. That was back in 2001. He educated me about a website called Google, used widely by college students to search for stuff on the internet. Well, that was my first introduction to Google.

Now a days I use Google for knowledge, for finding businesses, buying products and a lot more. Today I searched for the term “Solar energy in Pakistan” on Google, because I wanted to purchase a solar water geyser for my house. The first company website that was on top 2nd position was Pakistan Solar Power. Pathetic website! HTML errors, poor English, poor graphics. Google page rank 1, still it comes on top 2 on Google for a competitive keyword. These guys can build an empire using this advantage. That is why I say that there is enormous potential for professional companies to take advantage of internet in Pakistan.
The second website that ranked at number 3 for the keyword “Solar power Pakistan” was solarsystem.pk. Again it was by some solar power hobbyist, trying to educate people about solar power. The guy was not selling any products.
I personally believe that there is huge potential for solar energy products in Pakistan, the buyers of these products are educated and very much motivated to buy these products. They can even wait for a product to be shipped from China, because they really believe that solar energy is one of the solutions for energy crisis in Pakistan. These educated people have internet as the most powerful tool, using which they want to connect with the sellers, and what do they find while searching? These websites, whose owners are not even serious enough to format their content and correct English.
It is my personal belief that the most successful solar energy company in Pakistan will be the one with the most powerful internet presence.